In Spring 2025, as a coursework assignment, I developed "Hidden Cost"—a campaign exposing the dark realities behind fast fashion, from child labor and exploitative factory conditions to severe environmental pollution. The goal was to confront consumers with the true price of cheap, trendy clothing through provocative visuals and shock humor—eliciting guilty laughter to make dry facts more impactful and memorable. This project strengthened my skills in social issue campaigning, persuasive messaging, dark humor application, and multi-media outreach for greater audience engagement.
In Spring 2025, as part of a coursework assignment, I created an advertisement addressing a global issue using an attention-grabbing gimmick to engage viewers. Focusing on environmental concerns, I targeted Coca-Cola's role in plastic pollution, incorporating deliberate shock value to drive impact. The goal was to craft a provocative ad that highlights the consequences of single-use plastics through stark visuals and messaging—balancing brand critique with urgent calls to action. This project enhanced my skills in persuasive visual communication, conceptual storytelling, audience engagement tactics, and designing for social impact.
