In 2024, as an independent personal project, I designed complete packaging for a fictional recreational cannabis brand. This self-initiated endeavor covered the full design process, from initial concept development to final execution. The goal was to create visually compelling, compliant, and brand-consistent packaging that balances bold aesthetics with clear information hierarchy—featuring cosmic-inspired visuals, modern typography, and essential product details for an edible dark chocolate line. This project sharpened my skills in branding, print-ready design, regulatory considerations, and visual storytelling through packaging.
In Spring 2025, as a collaborative coursework assignment, my partner and I developed a full branding for a fictional bakery. Tasked with randomly drawing a decade aesthetic and business type, we landed on "90's" and "bakery," opting to emphasize the era's vibrant neon style.
The goal was to craft a nostalgic yet fresh brand identity blending retro 90's neon glow, bold typography, and playful colors with modern bakery appeal—creating a cohesive logo, color palette, patterns, and mockups. This project refined my skills in collaborative branding, aesthetic research, visual identity systems, and applying historical influences to contemporary design.
